Every day, they’re stripping you of valuable prospects. It's time to take your keyword competitors seriously. Tips for Identifying and Outranking Your Competitors in Search Leads tend to be appreciative when they receive personalized keyword analysis charts like this: It takes a bit of extra effort, but that’s OK. I use our paid version of Moz to complete the evaluations and put the charts together. The chart shows how many keywords the company and its biggest keyword competitors are ranking for. Instead of sending a general email to all inbound and outbound leads, I often send a small customized keyword comparison chart. Bringing Awareness via a More Thorough Competitor AnalysisĪfter helping so many people get insights into their true digital competition, we decided to add the practice into our outreach efforts. And they were understandably eager to learn more about how to rank higher than their competitors. They were shocked to learn that businesses that hadn’t been around as long as they had were getting better keyword positioning. I’ve had executives, entrepreneurs, and founders ask me to check out their sites’ keyword rankings. Here’s the kicker, though: Most companies have never tried to identify their keyword competitors. If a competitor outranks you, that company will be in a better position to build awareness and earn sales. The more relevant keywords your site ranks for, the more traction you can gain in the market. It’s very important if you want to steer organic traffic and qualified leads into your sales funnel. In marketing parlance, we refer to this as keyword ranking. Consequently, it’s important that one of your site’s pages be front and center when a potential lead types in a keyword that's relevant to your business.

According to Search Engine Journal’s findings, the top three positions get more than half of those clicks. They type keywords into a search engine and check out the results, right? If a result catches their eye, they click on it. Yet chances are good that you might not realize how your competition stacks up against you in terms of keywords.įirst, consider how most people find out about new brands. You might have thought about it yourself if you recently lost a sale to one of your challengers. It’s something business leaders, marketers, and salespeople alike ask themselves regularly.

Keyword competition analysis